Mtn Dew - Frost Bite

To embody the intensely refreshing taste and distinctive character of MTN DEW’s Frost Bite Zero Sugar, I collaborated with Scholar to showcase the mayhem hidden within each bottle. We imagined a storm of sharks navigating the frigid waves exploding through sharp icebergs. We then cloaked the arctic backdrops in a graphic novel style characterized by halftone patterns and defined lines, producing a chilling and fresh look.