AWS re:Invent
I had the pleasure of wrapping up 2024, by working with Wildlife LA on visuals for AWS 2024. AWS re:Invent is a conference which debuts a full suite of the latest Gen AI-powered resources and how they have helped modernize the world of finance. The most exciting part of this project, was to create a system of branded visuals that would wrap around 8ft screen pillars. I used bold graphics designed to attract attention and encourage interactive exploration, making financial services feel more accessible and fostering audience-brand connections.
Early Development
I aimed to create a visual language with geometric elements, resonating with AWS branding and also breaking away from what we traditionally think of when it comes to designing for finance. I visualized a set of shapes and gradients, which could representing different parts of finance and business. I used Adobe Photoshop, Illustrator, and Figma to concept, storyboard and create fleshed out illustrations.
Pillar Design & Styleframes
I was leading the development of illustration and sequential ideas for how these graphics would come to life. The biggest challenge in this project was presenting a large amount of information—including brand messaging, analytics, and customer stories—while ensuring the visuals weren't distracting and relaying the key messages effortlessly. I approached the designs as a single whole canvas, so that the they would feel cohesive and eye-catching from all angles. For example, when designing frames which showed data, I chose familiar graphics that the audience could easily relate to—such as bar graphs, pie charts, and arrows.
Brand Messaging
Customer Stories
For additional information or full credit list, please feel free to contact me.